“A shocking viral video from a mall in China has left the internet in disbelief, showing women posed as ‘live mannequins’ in display windows. The unusual marketing stunt has sparked widespread debate online about objectification, creativity, and the boundaries of advertising.”
A recent viral video from a mall in China has taken the internet by storm, as it shows women being posed as ‘live mannequins’ inside display windows. The unsettling footage, which quickly gained widespread attention on social media platforms, has sparked a heated debate about the ethics of such marketing tactics, the objectification of women, and the fine line between creativity and exploitation.
A viral video showing models walking on treadmills outside clothing stores at a mall in China has shocked many on social media. The video, which has over 5 million views, shows dressed up model walking the ramp outside the designer clothing store ITIB. The women replace mannequins in the shop as they display the latest fashion during their ramp walk on the treadmill.
The video shows the women walking with all the professionalism of runway models while many people stop and look with awe at them. Some even capture videos to record the unique spectacle.
“A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, wearing their clothes.They believe this helps customers see how the garments fit and move on a person,” the caption read.
Take a look at the video here:
This comes months after similar visuals were seen in Dubai where a clothing brand had a model standing next to mannequins at its store-front at Dubai Festival City Mall. The model stood on a platform at the front of the store and switched poses as shoppers stopped to get a look.
The video was met with harsh criticism as many equated the job to modern slavery. “This is inhuman. I’m sure her feet hurt like crazy and when we have regular dummies why do we even need this?,” wrote one user.
Conclusion
The viral video showing women as ‘live mannequins’ in a mall in China has undoubtedly stirred the pot, leaving the internet divided and sparking significant conversations about the boundaries of creativity, marketing ethics, and objectification. While some view the stunt as a creative and bold move, others see it as a disturbing reminder of the ways in which women continue to be commodified in the world of advertising.
This incident serves as an important reminder for brands and marketers alike to carefully consider the messages they are sending, the potential impact on their audiences, and the ethical implications of using human beings in advertising campaigns. Ultimately, it raises questions about how far marketing should go in the name of creativity—and at what cost.